Packaged projectPositioning & Messaging SprintMake your value clear to the people you need to reach.+
For B2B SaaS businesses with a defined product and an initial target market that need a clearer, more consistent story. A focused scope covers one product or proposition and one priority audience.
What’s included
- Positioning brief
- Value proposition and message hierarchy
- Messaging framework
- Example copy and team readout
Scope, timing and fees are agreed before work begins. The full page explains the deliverables and scope boundaries.
Packaged projectIdeal Customer Profile & Buying Group SprintFocus your marketing on the businesses and people most likely to be a good fit.+
For B2B SaaS businesses with a defined proposition that need sharper audience priorities before investing further in messaging, research or campaigns. The core scope covers one proposition and one priority market.
What’s included
- Ideal customer profile
- Buying-group map
- Targeting and qualification framework
- Evidence gaps and team readout
Scope, timing and fees are agreed before work begins. The full page explains the deliverables and scope boundaries.
Packaged projectWebsite Messaging & Conversion ReviewMake it easier for the right visitors to understand your value and take the next step.+
For B2B SaaS businesses with an existing website that need a focused assessment of their message and enquiry journey. The page set, target audience and main conversion action are agreed before the review.
What’s included
- Page-by-page messaging review
- Conversion journey assessment
- Prioritised recommendations
- Improvement brief and readout
Scope, timing and fees are agreed before work begins. The full page explains the deliverables and scope boundaries.
Packaged projectSales Enablement EssentialsGive sales a clear story and practical materials for better buyer conversations.+
For B2B SaaS businesses with a defined proposition that need a usable core sales toolkit. The scope covers one agreed offer and buying context, with the materials and review rounds agreed before production.
What’s included
- Core sales narrative
- Objection and question guide
- An agreed set of sales materials
- Team walkthrough and handover
Scope, timing and fees are agreed before work begins. The full page explains the deliverables and scope boundaries.
Packaged projectProduct Launch BlueprintBring the audience, message and launch activity together before you go to market.+
For B2B SaaS businesses preparing to launch one product, substantial feature or offer into an agreed market. Useful when the team needs coordinated preparation before committing to delivery.
What’s included
- Launch brief and audience priorities
- Launch messaging and campaign direction
- Readiness and asset checklist
- Launch roadmap and measurement plan
Scope, timing and fees are agreed before work begins. The full page explains the deliverables and scope boundaries.
Packaged projectCompetitive Positioning & Battlecards SprintTurn competitive insight into practical guidance for positioning and sales conversations.+
For B2B SaaS teams with a defined product and target audience that need a focused competitive toolkit. We agree the competitors, comparison criteria and sales situations before research begins.
What’s included
- Competitive review
- Differentiation framework
- An agreed set of battlecards
- Sales and marketing walkthrough
Scope, timing and fees are agreed before work begins. The full page explains the deliverables and scope boundaries.
Packaged projectCustomer Story & Case Study SprintTurn a real customer experience into a clear, approved story your team can use.+
For B2B SaaS businesses with a willing customer and a story supported by available evidence. Customer participation and permission are agreed before the project starts.
What’s included
- Story and evidence brief
- Customer interview and draft
- Review and approval process
- Reusable story extracts
Scope, timing and fees are agreed before work begins. The full page explains the deliverables and scope boundaries.
Retained supportCompetitive Intelligence RetainerKeep competitive insight current and turn market changes into useful guidance for your team.+
For B2B SaaS teams with a defined market and an agreed competitor set that need a regular, practical view of relevant changes. Start with an existing competitive framework or a Competitive Positioning & Battlecards Sprint.
What’s included
- Agreed competitor monitoring
- Regular insight briefing
- Battlecard and messaging updates
- Review and recommendations
Retained support with an agreed monthly scope, capacity, fee and review rhythm. Any minimum commitment, notice period and treatment of unused capacity are confirmed before starting.
Social & Content
Set up your channels, plan useful communications and keep company news and expertise flowing. Choose a launch project, editorial plan or social communications retainer.
Packaged projectSocial Channels & Communications LaunchSet up your channels, define your communications approach and begin a consistent publishing rhythm.+
For B2B SaaS teams establishing or refreshing their social presence. We agree which channels will reach the intended audience, such as LinkedIn, Facebook or Instagram, and define a realistic starting scope.
What’s included
Scope, timing and fees are agreed before work begins. The full page explains the deliverables and scope boundaries.
Packaged projectContent & Editorial Planning SprintCreate a practical content plan your team can turn into a consistent publishing programme.+
For B2B SaaS teams with an agreed audience and proposition that need a focused editorial plan across named channels and a defined planning period.
What’s included
Scope, timing and fees are agreed before work begins. The full page explains the deliverables and scope boundaries.
Retained supportSocial Communications RetainerTurn company news and expertise into a regular flow of approved social content.+
For B2B SaaS teams that want continuing help to maintain a purposeful social presence across agreed channels. Start with existing profiles or follow a Social Channels & Communications Launch project.
What’s included
Retained support with an agreed monthly scope, capacity, fee and review rhythm. Any minimum commitment, notice period and treatment of unused capacity are confirmed before starting.