Marketing Function Blueprint
A clear operating model and a practical 90-day plan for establishing marketing.
Is this the right
next step?
You need marketing to support growth, but you’re unsure where to start, what to invest in or who should do the work.
For B2B SaaS start-ups and scale-ups establishing their first marketing function. Particularly useful when marketing responsibilities, resources and ways of working still need to be defined.
Clear priorities.
A practical plan.
Deliverables are agreed around your business before the project starts. Duration and fixed fee are to be confirmed.
Goals and responsibilities
Clarify what marketing needs to contribute and how responsibilities should be organised.
Audience and messaging direction
Establish an initial direction for who you need to reach and how to communicate your value.
Systems, processes and resources
Specify the capabilities and ways of working needed to put the function into practice.
A practical 90-day roadmap
Bring the priorities together into an establishment roadmap, supported by a leadership workshop.
Understand.
Prioritise.
Move forward.
- Discuss your situation. Share the business challenge and the decisions you need to make.
- Agree the scope. Confirm the deliverables, inputs, timing and fee before work begins.
- Develop the plan. Work directly with Ian to establish a practical route forward.
- Review and decide. Use the leadership session and roadmap to agree what happens next.
Before
we start.
Does the project include implementation?
The packaged project covers planning and specifications. Implementation is scoped separately, with hands-on support available through a subsequent engagement.
How long does it take and what does it cost?
Duration and fixed fee are to be confirmed. We’ll discuss the scope and the information needed before agreeing the engagement.
What if I need a different kind of support?
NimbleReach also offers fractional marketing and bespoke consultancy. Start with a conversation about the challenge you need to address.
Let’s find your
way forward.
Talk through your current situation and whether this project is the right fit.