Competitive Positioning & Battlecards Sprint
Turn competitive insight into practical guidance for positioning and sales conversations.
Is this the right
next step?
Sales and marketing need a clearer view of the alternatives buyers consider, where your proposition differs and how to respond to recurring competitive questions.
For B2B SaaS teams with a defined product and target audience that need a focused competitive toolkit. We agree the competitors, comparison criteria and sales situations before research begins.
Sharper differentiation.
Stronger conversations.
Duration and fixed fee are to be agreed once the scope and required inputs are clear.
Competitive review
Review the agreed competitors using public information and supplied evidence, with sources and important knowledge gaps recorded.
Differentiation framework
Identify relevant points of difference, buyer trade-offs and the evidence needed to support the positioning.
An agreed set of battlecards
Create concise, usable cards covering competitor context, buyer questions, strengths, vulnerabilities and evidence-led responses.
Sales and marketing walkthrough
Review the findings and cards with the team, with guidance on how to use and maintain the toolkit.
From the brief
to your next move.
- Set the competitive focus. Agree the alternatives, audience and commercial questions to examine.
- Review the evidence. Research the named competitors and assess the supporting information.
- Build the toolkit. Develop the differentiation framework and battlecards.
- Equip the team. Walk through the findings, appropriate use and maintenance responsibilities.
What we need.
What’s included.
What we’ll need from you
Product and positioning information, the named competitors, sales-team input, common objections and available win/loss or customer evidence.
Scope boundaries
A named competitor set, defined comparison criteria and an agreed number of battlecards and review rounds. New primary research, continuous competitor monitoring, full positioning development and a broader sales-material library are separate.
Before
we start.
How many competitors are included?
We agree a specific competitor set and level of research before starting. The scope also names the number and format of battlecards.
Can this replace a positioning project?
It provides focused competitive input. If the core proposition or audience needs to be defined, the Positioning & Messaging Sprint may come first.
Will the findings stay current?
The research reflects the information available during the project. We agree how the team should maintain the cards; ongoing monitoring is a separate scope.
How long does it take and what does it cost?
Duration and fixed fee are to be agreed. We’ll confirm the scope, inputs, review points and timing before the engagement starts.
Let’s find your
way forward.
Talk through your current situation and whether this project is the right fit.