The right support.
A practical way forward.
A focused project, retained delivery, fractional marketing leadership or a tailored engagement. Choose an approach that fits your priorities, your team and the work that needs to happen.
Whichever route you take, you work directly with Ian Piddock—combining experienced thinking with hands-on delivery.
Find your starting point
You know there is something your marketing needs to establish, improve or deliver. A packaged project gives that work a clear purpose, agreed deliverables and a practical endpoint.
Choose from focused projects covering marketing foundations, customer targeting, positioning, demand generation, campaigns and more.
A good fit when you:
- Need to address a specific problem or make a particular decision.
- Want clear deliverables before committing to the work.
- Have a defined piece of work that can move independently.
We agree the scope, required inputs, timing and fee before starting. Each package makes clear whether it covers planning, assessment or implementation.
Keep important marketing activity moving with regular, hands-on support. Agree a monthly programme of work, a clear delivery rhythm and regular reviews, with scope shaped around your priorities.
A retainer gives recurring delivery a dependable home. Fractional marketing provides broader leadership, prioritisation and responsibility across the marketing function.
A good fit when you:
- Need a consistent flow of social content and company news.
- Want competitor developments monitored and competitive guidance kept current.
- Have recurring deliverables that benefit from continuity and a regular review cycle.
We agree the monthly deliverables, channels or competitors covered, capacity, reporting cadence, approval responsibilities and fee. Any minimum commitment, notice period and treatment of unused capacity are confirmed before starting. Additional work is agreed separately.
You need experienced marketing support over time, but your requirements do not call for a full-time appointment.
Fractional support provides an agreed allocation of Ian’s time for marketing leadership: setting priorities, coordinating activity, supporting the team and contributing directly to delivery.
A good fit when you:
- Need senior marketing input alongside practical execution.
- Have a small team that would benefit from direction and additional capacity.
- Need continuity as priorities develop and activity builds.
We agree the responsibilities, available capacity, working rhythm and commercial terms. Regular reviews keep the work focused and make changing priorities visible.
A tailored approach.
A particular challenge.
Discuss your project Explore connected implementation Some work crosses several disciplines or needs a scope that a standard package cannot cover.
A bespoke engagement brings together the strategy, product marketing, demand generation or operational support your situation requires. This includes hands-on CRM implementation, marketing automation deployment and connecting both into an end-to-end process.
A good fit when you:
- Have a challenge spanning several areas of marketing.
- Need support with a change, initiative or delivery requirement.
- Know the outcome you need, but want help defining the work.
We start with the business problem, then agree the approach, deliverables, responsibilities and commercial terms around it. Implementation engagements are organised around agreed phases: discovery and design, configuration and integration, testing and launch, then documentation and handover.
Choose the approach
that fits the work.
Start with the questions in the purple column, then read across to compare your options.
| YOUR READING GUIDEStart here Choose a question. Compare the four options. | 01 / FOCUSED PROJECTPackaged projectsDefined problem. Clear deliverables. | 02 / RECURRING DELIVERYRetained supportMonthly programme. Consistent delivery. | 03 / MARKETING LEADERSHIPFractional marketingContinuing leadership. Direct involvement. | 04 / TAILORED ENGAGEMENTBespoke consultancyImplementation or consultancy. A tailored scope. |
|---|---|---|---|---|
| What do you need? | Help with a specific, defined problem. | Consistent delivery of recurring marketing activity. | Marketing leadership, prioritisation and hands-on capacity. | Support for a challenge that needs a tailored approach. |
| How is the work defined? | A named package with agreed deliverables. | Agreed monthly deliverables, capacity and review cadence. | Agreed responsibilities, priorities and time allocation. | A scope developed around the business problem. |
| How will we work together? | A focused project with an agreed endpoint. | A recurring programme, with regular reporting and reviews. | Direct involvement in the marketing function over time. | A project or working pattern shaped around the brief. |
| Where do I start? | Explore the packages → | Explore retained support → | Discuss fractional support → | Discuss your challenge → |
Scroll across to compare the options. The questions stay visible as you move.
Understand.
Agree.
Move forward.
- Talk through your situation.Share what you are trying to achieve, what is getting in the way and the support already available.
- Choose a practical approach.Identify whether a packaged project, retainer, fractional support or bespoke engagement fits the work.
- Agree the details.Confirm the scope, responsibilities, inputs, timing, fees and review points before work begins.
- Get to work.Work directly with Ian, with clear priorities and agreed opportunities to review progress.
Start with
the challenge.
You do not need to arrive with a finished brief or a preferred engagement model. Tell us what matters next, and we’ll discuss a practical way forward.
Start a conversation