What’s on
Live music, quizzes, themed nights and community events worth putting in the diary.
NIMBLEREACH FOR HOSPITALITYGive people a
Give people a
reason to visit.
And come back.
Affordable marketing plans and regular social communications for independent pubs, bars and hospitality businesses.
From a former pub licensee who understands the pressures of running a venue. Start with a low-cost retainer built around an agreed pack of hours per week.
I’VE BEEN BEHIND THE BAR, TOOYour challenges.
Your challenges.
Understood first-hand.
Ian has been a pub licensee himself and has successfully driven trade. His experience comes from running a hospitality business as well as providing marketing support to others.
He understands the pressure of keeping customers coming through the door while staffing, energy, stock and other running costs squeeze already tight margins. A busy venue takes work—and more sales need to make a worthwhile contribution to the business.
That’s why the focus is practical: give people reasons to visit, encourage them to return and keep your venue visible, through marketing support that respects your budget and your time.
Industry context: UKHospitality on operating-cost pressures ↗REASONS TO VISITMake more of
Make more of
what makes you, you.
The people, occasions and experiences that give your venue its character.
What’s new
Menus, seasonal specials and thoughtful promotions, with clear reasons to take a look.
Who you are
The team, your story, local connections and the everyday moments that make the place yours.
Worth celebrating
Seasonal occasions, private hire and gatherings that people can plan around.
TWO WAYS TO KEEP MOVINGRegular support.
Regular support.
A clear monthly plan.
Both options start with an affordable weekly pack of hours. Choose the focus, then agree the time and monthly fee that suit your venue.
01 / SOCIAL COMMUNICATIONSWEEKLY HOURS · MONTHLY RETAINER
Keep the
news flowing.
Social Communications Retainer
For venues that know what they want to promote and need dependable help turning it into regular social content. Start small, with a low starting retainer and a focused pack of hours each week.
Your agreed programme can include:
- A rolling content calendar for the selected social channels.
- Regular news gathering with your named venue contact.
- Writing posts and preparing agreed assets from supplied material.
- Coordinating approvals, scheduling and publishing.
- A regular performance review and practical recommendations.
Channel setup or a profile refresh can form the opening phase, with the work and fee agreed upfront.
Discuss social communications ↗02 / MARKETING & PROMOTIONWEEKLY HOURS · MONTHLY RETAINER
Plan the activity.
Build the presence.
Marketing & Promotion Retainer
For venues that want a practical marketing plan and continuing help deciding what to promote, to whom and when. Agree a weekly pack of hours that balances planning with hands-on promotion.
Your agreed programme can include:
- The social communications activity described alongside.
- An opening marketing plan built around your venue and priorities.
- A calendar of seasonal occasions, events and promotions.
- Coordination of agreed local marketing activity and partners.
- Regular reviews of priorities, activity and available results.
Planning and any initial channel setup form the opening phase. We agree what is included before starting.
Discuss marketing & promotion ↗Your weekly hours pack and monthly retainer fee are agreed upfront, with a clear explanation of how weekly hours translate into the monthly allocation. Deliverables are prioritised to fit that time. We also agree any initial setup fee, minimum commitment, review points, notice arrangements and treatment of unused hours. Extra hours or costs require agreement before the work starts.
How retained support works →START SMALL. MAKE THE TIME COUNT.Low starting retainers.
Low starting retainers.
A few focused hours.
When margins are under pressure, marketing has to earn its place in the budget. The aim is to give small operators a cost-effective way to keep promoting their business, without taking on more support than they need.
- Choose a weekly hours pack.
Agree an affordable amount of time for your venue, the priorities it will cover and a clear monthly fee.
- Focus on the useful work.
Put the available hours into the stories, events and promotions most relevant to your audience and trading priorities.
- Review before adding more.
Look at the activity and available results together. Increase capacity only by agreement when the work and budget justify it.
A SIMPLE WORKING RHYTHMPlan together.
Plan together.
Tell the story.
Keep improving.
- Get to know your venue.Agree your audience, priorities, channels, weekly hours pack and monthly fee.
- Gather the stories.Use a regular check-in to surface news, events and ideas, supported by your photographs and business updates.
- Approve and publish.Review planned content through an agreed process, then schedule and publish approved material.
- Review and adapt.Look at what people respond to and the business signals available, then refine the next cycle.
CLEAR FROM THE STARTA little input.
A little input.
A useful rhythm.
You’ll know what is covered, what we need from you and when approvals are due.
How do the weekly hours packs work?
We agree a pack of hours per week and the corresponding monthly retainer fee before starting. The agreement explains the monthly allocation, what the time covers—including planning, writing, approvals and reporting—and how hours are recorded. Work is prioritised within that allocation; a pack of hours does not mean unlimited posts or channel coverage.
Can we start with a small budget?
Yes. Low starting retainers are designed to make support accessible to small independent operators. We agree a focused starting scope and the weekly hours it needs, rather than spreading a limited budget across too many activities. Your actual fee and any setup costs are confirmed upfront.
What happens if we need more time?
Extra hours, a larger pack or a change of scope are agreed before additional work begins. We also confirm how unused hours are treated, review dates, any minimum commitment and notice arrangements in your agreement.
What will you need from us?
A named contact, regular updates about the business, accurate event and offer details, suitable photographs and timely content approval. We agree a realistic check-in and approval timetable around your team.
Which social channels will you manage?
We agree the channels that suit your venue and audience, along with the monthly number of posts, formats and reporting. Setup and access arrangements are agreed before publishing starts.
Are photography and visits included?
The core programme can use photographs and video supplied by your team. On-site visits, photography, video production or specialist design are included only where explicitly agreed, with any travel or production fees confirmed upfront.
Will you respond to comments and messages?
Community replies, private messages, booking enquiries and escalation rules are separately agreed. We confirm who responds, during which hours and what should go back to your venue team. Out-of-hours or crisis support is not assumed.
Can you help promote events and offers?
Yes. We can plan and communicate agreed events and promotions. Your team confirms the details, availability, terms and operational arrangements. Paid advertising, ad spend, print and third-party costs are separately scoped.
How will we know what’s working?
We agree useful measures for the activity, such as engagement, website or booking-link visits and enquiries where tracking is available. We review these alongside your feedback about attendance or bookings. Social activity does not guarantee footfall or sales.
FROM ONE OPERATOR TO ANOTHERA former licensee.
A former licensee.
In your corner.
“I’ve been a pub licensee myself, and I know the work that goes into getting people through the door. I’ve successfully driven trade, and I understand why every hour—and every pound—needs to count.”
That operating experience sits alongside Ian’s marketing planning and communications background. You work directly with him to find the stories, shape the content and keep promotion moving at a cost and pace agreed for your business.
More about Ian’s experience →LET’S TALK ABOUT YOUR VENUEWhat’s happening
What’s happening
at your place?
Tell Ian about your venue, the channels you use and where you’d like a little more support.
We’ll discuss an affordable weekly hours pack, a clear monthly fee and the right starting point for your venue.
PREFER TO TALK?
Choose a time for a 30-minute online meeting with Ian.
Book a meeting with IanOpens Microsoft Bookings in a new tab. Privacy notice
Or email hello@nimblereach.co.uk →