Campaign Launch Sprint
Take one focused campaign from an agreed brief to launch.
Is this the right
next step?
You have an offer and a campaign idea, but getting it live means coordinating copy, assets, systems and follow-up. You need someone who can connect the pieces and do the work.
For B2B SaaS businesses ready to launch one campaign around a defined offer, priority audience and agreed objective. Best suited to teams with the necessary channels, access and approval owners available.
One focused campaign.
Ready for action.
Duration and fixed fee are to be agreed once the scope and required inputs are clear.
An agreed campaign brief
The audience, offer, objective, selected channels, success measures and responsibilities, with a clear asset and implementation checklist.
Campaign copy and agreed assets
An explicitly scoped set of materials, such as a landing page, email sequence or social copy. Asset types, quantities and review rounds are agreed before work begins.
Setup, checks and launch
Implementation in the agreed tools, link and tracking checks, testing of the response and handover journey, and launch after your approval.
Initial reporting and handover
An initial performance readout over an agreed observation period, practical recommendations and documentation so the team can continue the work.
From the brief
to your next move.
- Confirm readiness. Agree the campaign brief, scope, access, audience source and approval responsibilities.
- Build the campaign. Create the agreed copy and assets, and configure the selected tools.
- Check and launch. Test links, tracking, response handling and handover, then launch after your approval.
- Review the first signals. Assess initial performance and hand over recommendations for what to do next.
What we need.
What’s included.
What we’ll need from you
An approved offer and audience, usable messaging and brand assets, access to the selected tools, an appropriate contact or audience source, and named people for approvals and sales follow-up.
Scope boundaries
One campaign with channels, asset quantities, revision rounds, integrations and the reporting period defined in the scope. Media spend, software licences, data purchases, a CRM rebuild and ongoing optimisation are separate. Contact permissions and channel readiness are checked before launch; campaign results are not guaranteed.
Before
we start.
Which channels and assets are included?
We select them around the campaign objective and your resources. The scope names the channels, asset types, quantities and review rounds before work begins; examples on this page are not an unlimited bundle.
Will the sprint guarantee leads?
No. We agree relevant measures and report what happens, but results depend on factors including the audience, offer, channel, budget and observation period.
What if we need a campaign strategy first?
The Demand Generation Blueprint can establish the wider approach. If the offer or story also needs work, the Positioning & Messaging Sprint may be the better starting point.
How long does it take and what does it cost?
Duration and fixed fee are to be agreed. We’ll confirm the scope, inputs, review points and timing before the engagement starts.
Let’s find your
way forward.
Talk through your current situation and whether this project is the right fit.