Social Channels & Communications Launch
Set up your channels, define your communications approach and begin a consistent publishing rhythm.
Is this the right
next step?
Your business needs a purposeful social presence, but the profiles, content priorities and publishing process have not come together. Company news and expertise are available without a clear route to publication.
For B2B SaaS teams establishing or refreshing their social presence. We agree which channels will reach the intended audience, such as LinkedIn, Facebook or Instagram, and define a realistic starting scope.
A purposeful presence.
Ready to publish.
Duration and fixed fee are to be agreed once the scope and required inputs are clear.
Channel strategy and priorities
Agree the audience, communications objectives, role of each selected channel, content themes, tone of voice and measures that will guide the activity.
Profile setup and configuration
Create or improve the agreed business profiles, using supplied brand assets, clear descriptions, links and appropriate account ownership and administrator access.
Publishing calendar and initial content
Develop an agreed launch calendar and initial batch of posts, with copy, asset requirements, formats and quantities specified before work begins.
News and approval workflow
Establish how news is gathered, who reviews content, how posts are scheduled and how the team will maintain the channels after handover.
From the brief
to your next move.
- Agree the channel roles. Define the audience, objectives and communications priorities.
- Set up the presence. Configure the agreed profiles and prepare the approved descriptions and assets.
- Prepare the launch content. Build the calendar, write the named posts and agree the approval workflow.
- Publish and hand over. Launch the approved content and equip the team to keep the channels active.
What we need.
What’s included.
What we’ll need from you
The business proposition, audience information, approved brand assets, existing channel access, available news and expertise, and named owners for content input and approvals.
Scope boundaries
An agreed set of channels, profiles, launch posts and review rounds. We specify which visuals are supplied or produced. Ongoing publishing, paid media, community responses, video production and broader website content are separate unless explicitly included.
Before
we start.
Which channels will you set up?
The scope names the channels relevant to your audience and business. It can cover a new presence or improvements to existing business profiles.
Does this include ongoing posting?
The package includes the agreed launch content and handover. Social Communications Retainer provides a continuing publishing service with a defined monthly scope.
Do you include paid campaigns or community management?
We agree those separately. The launch scope makes clear whether responses, paid activity or specialist production are included.
How long does it take and what does it cost?
Duration and fixed fee are to be agreed. We’ll confirm the scope, inputs, review points and timing before the engagement starts.
Let’s find your
way forward.
Talk through your current situation and whether this project is the right fit.