NimbleReach — black fox with purple wordmark
FOR B2B SAAS START-UPS & SCALE-UPSSTRATEGY. MEET DELIVERY.

Marketing expertise
that moves your
business forward.

Practical strategy. Hands-on delivery. Clear priorities for your next stage of growth.

Establishing marketing, improving what’s already there or tackling a specific challenge? Work directly with an experienced practitioner to identify what matters and get the work done.

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Experienced thinking. Direct involvement. Room to adapt.Find your starting point
CRM, MARKETING AUTOMATION & CONNECTED DELIVERY

Connect your systems.
Make the process work.

Deploy and configure your CRM, establish marketing automation, or bring both together into a coordinated marketing and sales process.

Explore connected delivery ↗See implementation services →
A CLEAR PLACE TO START

Where does your marketing
need to go next?

Two starting points for your marketing foundations. Explore all 17 projects for targeting, messaging, campaigns and marketing operations.

ESTABLISH01 /
Grey fox progressing up a structured set of pale steps

Marketing Function
Blueprint

You need marketing to support growth, but you’re unsure where to start, what to invest in or who should do the work.

YOU LEAVE WITH

A clear operating model and a practical 90-day plan for establishing marketing.

Explore the blueprint
  • Marketing goals and responsibilities
  • Initial audience and messaging direction
  • Systems, processes and resource requirements
  • 90-day establishment roadmap and leadership workshop

For: businesses establishing their first marketing function.

Planning and specifications. Implementation scoped separately. Duration and fixed fee to be confirmed.

Discuss this project
Explore the full blueprint
IMPROVE02 /
Grey fox assessing a route across stepping stones

Marketing Foundations
Review

You have marketing underway, but results are inconsistent, priorities are unclear or sales and marketing aren’t working together.

YOU LEAVE WITH

A clear assessment of what to keep, what to improve and where to focus.

Explore the review
  • Review of marketing, messaging, systems and handovers
  • Evidence-based foundations assessment
  • Prioritised improvement backlog
  • 90-day roadmap and leadership readout

For: businesses improving an existing marketing function.

Assessment and recommendations. Implementation scoped separately. Duration and fixed fee to be confirmed.

Discuss this project
Explore the full review
Explore all 17 projects
THE THINKING. AND THE DOING.

From market understanding
to the systems behind growth.

01

Strategy &
product marketing

Understand your customers, sharpen your positioning and explain your value clearly.

  • Customer profiles & buyer personas
  • Market & competitor research
  • Positioning & messaging
  • Product launches & sales enablement
↗
02

Demand generation
& marketing operations

Connect your targeting, campaigns, data and systems so prospects can progress towards useful sales conversations.

  • Account & contact research
  • CRM & nurture journeys
  • Lead scoring & automation
  • Reporting, workflows & SOPs
↗
03

Social communications
& content

Set up the channels, plan the story and keep company news and expertise flowing through a practical publishing rhythm.

  • Channel setup & strategy
  • Editorial planning
  • Content & company news
  • Publishing & reporting
↗
PURPOSEFUL PROGRESS

A clear goal.
A practical route.

Connect strategy, campaigns and the systems behind them, with priorities shaped around your business.

Grey fox pushing off towards a purple-ended landing platform
WORK DIRECTLY WITH IAN PIDDOCK

Senior experience.
Direct involvement.

A marketing leader who also does the work.

NimbleReach is founded and led by Ian Piddock, a B2B software marketer with experience across enterprise data platforms, SaaS and sustainability technology.

That experience combines strategic leadership with personal delivery: researching markets, writing messaging, building campaigns and configuring the systems behind them.

The approach is straightforward. Understand the business problem. Agree the priorities. Contribute directly to the work.

Explore Ian’s experience Pragmatic Institute product marketing certifications →
EXPERIENCE IN PRACTICE

Built on work.
Not just words.

Selected work from Ian’s previous roles. The experience behind NimbleReach.

STIBO SYSTEMS

Making complex
technology clear.

Product marketing leadership alongside personal delivery in positioning, messaging, competitive insight and sales enablement.

Strategy & product marketing
LANSA

Connecting marketing
and sales.

Taking a SaaS product to market and implementing Salesforce, Eloqua and an integrated lead-management process.

Systems & demand generation
MONDRA

Establishing the
foundations.

Building marketing foundations, including website design and content, campaign workflows and commercial processes.

Marketing foundations

These examples describe Ian’s experience at previous employers, rather than NimbleReach client engagements.

PRODUCT MARKETING EXPERIENCE & PROFESSIONAL DEVELOPMENT

Pragmatic Certified –
Product Marketing Manager

Pragmatic Institute · Issued April 2021

Market understanding, positioning, product launches and sales enablement are central to Ian’s product marketing experience.

Explore Product Marketing offerings →
PRAGMATIC INSTITUTE

Professional certifications spanning product marketing, product management and market-led planning.

More Pragmatic Institute certifications
  • PMC VApril 2021
  • MarketApril 2021
  • Product LaunchApril 2021
  • Product ManagerApril 2021
  • Foundations, Build & FocusNovember 2019
View certifications on LinkedIn ↗

Certification titles and issue dates are listed on Ian’s LinkedIn profile.

NIMBLE IN HOW WE WORK

The right support.
For your next stage.

Your needs will change as your business develops. Work directly with an experienced practitioner, with clear priorities and room to adapt.

LET’S START A CONVERSATION

What matters
next?

Tell us what you’re trying to achieve, what’s holding you back and where you need support.

We’ll discuss whether an implementation project, a focused marketing package or ongoing support is the right fit.

PREFER TO TALK?

Choose a time for a 30-minute online meeting with Ian.

Book a meeting with Ian

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