Social Communications Retainer
Turn company news and expertise into a regular flow of approved social content.
Is this the right
next step?
Your business has useful things to say, but publishing slips behind other priorities. Product developments, customer experiences and team expertise need a reliable route from idea to approved post.
For B2B SaaS teams that want continuing help to maintain a purposeful social presence across agreed channels. Start with existing profiles or follow a Social Channels & Communications Launch project.
Keep the news flowing.
Maintain a purposeful presence.
Retained support with an agreed monthly scope, capacity, fee and review rhythm. Any minimum commitment, notice period and treatment of unused capacity are confirmed before starting.
A regular news-gathering rhythm
Agree how company developments, product updates, events, customer stories and expert viewpoints are surfaced through named contacts and recurring planning conversations.
Rolling calendar and content production
Maintain a practical calendar and produce the agreed monthly allocation of posts and assets, using approved inputs and brand guidance.
Approvals, scheduling and publication
Coordinate the agreed review process and publish or schedule approved material through the selected channels and tools.
Reporting and editorial review
Review the agreed performance measures, identify useful topics and formats, and adjust the next cycle within the agreed scope.
From the brief
to your next move.
- Set the working rhythm. Agree channels, priorities, capacity, input sources and approvals.
- Gather and shape the news. Develop useful stories from company developments and team expertise.
- Approve and publish. Maintain the calendar and release approved content at the agreed cadence.
- Review and adapt. Use the reporting and editorial review to improve the next cycle.
What we need.
What’s included.
What we’ll need from you
Channel and scheduling access, approved messaging and brand assets, a reliable company-news contact, access to relevant subject-matter experts and timely approval from a named reviewer.
Scope boundaries
A monthly retainer with named channels, monthly post and asset quantities, planning cadence, review rounds, approval deadlines and reporting agreed before starting. Community responses, paid media, crisis communications, specialist design or video and out-of-hours activity are included only where explicitly scoped. Monthly capacity, fees, review points, any minimum commitment, notice arrangements and treatment of unused capacity are agreed in the engagement terms. Additional work is agreed separately.
Before
we start.
How often will you publish?
We agree a realistic monthly scope, including channels, post quantities, formats and the approval timetable. The publishing rhythm follows that scope.
Will you find the news for us?
We establish recurring conversations and prompts to surface useful stories, then turn agreed inputs into content. Your team provides access to business developments, experts and approvals.
Does this include responding to comments?
Community responses, escalation rules and response times are agreed explicitly. They are not assumed to be unlimited or out-of-hours.
Can we start without a social strategy?
The Social Channels & Communications Launch package can establish the channel roles, profile setup and starting content before an ongoing publishing engagement.
Can the scope change over time?
We review priorities regularly within the agreed monthly capacity. Changes to deliverables or capacity, and any additional fees, are agreed before the extra work starts.
How is retained support agreed?
Retained support with an agreed monthly scope, capacity, fee and review rhythm. Any minimum commitment, notice period and treatment of unused capacity are confirmed before starting.
Let’s find your
way forward.
Talk through your current situation and whether retained support is the right fit.