Demand Generation Blueprint
Turn your growth priorities into a focused plan for creating sales conversations.
Is this the right
next step?
You need demand generation, but activity is fragmented. Channels, campaigns and follow-up are being considered separately, and it is hard to decide where to focus your effort and budget.
For B2B SaaS businesses with an offer and target market in place that need a coordinated demand-generation approach. Particularly useful before committing to a new programme or expanding activity.
Connected activity.
Clear priorities.
Duration and fixed fee are to be agreed once the scope and required inputs are clear.
Audience and offer priorities
A practical view of the target accounts or segments, buying-group needs, offer and assumptions that will shape the programme.
Campaign and channel plan
Recommended campaign themes, channel roles and content requirements, with priorities matched to your resources and budget.
Follow-up and measurement framework
A proposed journey from response to sales conversation, including responsibilities, CRM and nurture requirements, and the measures needed to assess progress.
A 90-day activation roadmap
A sequenced plan covering dependencies, ownership, resource needs and the next decisions, presented in a leadership working session.
From the brief
to your next move.
- Define the commercial task. Agree the audience, offer and type of sales conversation the programme should support.
- Review the starting point. Understand current activity, evidence, systems, resources and constraints.
- Connect the programme. Bring campaign themes, channels, follow-up and measurement into one practical plan.
- Prioritise activation. Agree the 90-day roadmap and what needs to happen before launch.
What we need.
What’s included.
What we’ll need from you
Access to business objectives, current activity and performance information, audience and messaging work, sales input, available systems and realistic budget and capacity parameters.
Scope boundaries
A planning and specification engagement for one agreed market and programme. Media spend, purchased data, asset production, CRM implementation and campaign execution are scoped separately. Targets and assumptions are agreed from the evidence available; the plan does not guarantee pipeline or revenue.
Before
we start.
Does the blueprint include running campaigns?
No. It defines the plan and requirements. A Campaign Launch Sprint or a separately scoped ongoing engagement can support implementation.
Do we need established messaging first?
A clear offer and credible messaging make planning more useful. If those foundations need attention, we’ll identify that and agree whether positioning work should come first.
How long does it take and what does it cost?
Duration and fixed fee are to be agreed. We’ll confirm the scope, inputs, review points and timing before the engagement starts.
Let’s find your
way forward.
Talk through your current situation and whether this project is the right fit.