Positioning & Messaging Sprint
Make your value clear to the people you need to reach.
Is this the right
next step?
Your product has value, but the story is hard to explain. Different teams describe it differently, prospects struggle to see the difference or your messaging focuses on features rather than the problem you solve.
For B2B SaaS businesses with a defined product and an initial target market that need a clearer, more consistent story. A focused scope covers one product or proposition and one priority audience.
A shared story.
A usable framework.
Duration and fixed fee are to be agreed once the scope and required inputs are clear.
Positioning brief
A clear definition of the priority audience, the problem you address, relevant alternatives and the reasons to choose your proposition.
Value proposition and message hierarchy
A core value proposition supported by key messages, customer benefits and the evidence needed to make them credible.
Messaging framework
A practical reference for adapting the story to decision-makers, handling common objections and maintaining consistency across channels.
Example copy and team readout
Example homepage headline and introduction, a short sales pitch and a working session to explain how to use the framework.
From the brief
to your next move.
- Agree the focus. Define the proposition, priority audience and decisions the messaging needs to support.
- Examine the evidence. Review the available product, customer, sales and competitor information.
- Shape the story. Develop the positioning and message hierarchy, then review it together.
- Put it to work. Refine the framework and walk the team through the example copy and next steps.
What we need.
What’s included.
What we’ll need from you
Access to product information, existing messaging, available customer and sales insight, competitor context and the people who make positioning decisions.
Scope boundaries
Focused on one agreed proposition and priority audience. New customer research programmes, visual identity, full website copy, translation and campaign production are scoped separately. The work uses available evidence and identifies assumptions that still need validation.
Before
we start.
Will this include new customer interviews?
The core scope uses existing evidence and stakeholder input. If new interviews or primary research are needed, we’ll agree that additional work before starting.
Is a full website rewrite included?
The package includes example homepage copy and a short pitch to make the framework tangible. A complete website rewrite or sales-material production is a separate engagement.
How long does it take and what does it cost?
Duration and fixed fee are to be agreed. We’ll confirm the scope, inputs, review points and timing before the engagement starts.
Let’s find your
way forward.
Talk through your current situation and whether this project is the right fit.